Friends of Historic City Park in Baton Rouge is a nonprofit organization group dedicated to preserving the historic golf course within the City Park of Baton Rouge. This project focused on revitalizing the brand identity of a cherished local non-profit. The objective was to modernize the look and feel while staying true to the community-oriented values and natural beauty that define the space. The rebrand aimed to attract a broader demographic, from avid golfers to families seeking outdoor recreation.

In addition to the logo, I designed new promotional materials, an updated website, park apparel, and templates that can be easily used across multiple social media platforms. The rebrand has offered a unified brand experience that appeals to the local community while promoting sustainability, inclusivity, and recreation.